Daily Archives: September 5, 2019

Victoria Beckman Sparks #FeedTheModel Controversy In New Campaign

Fashion designer Victoria Beckman captured headlines with her new fashion campaign and not necessarily because of the glamorous stylings. On August 30th, Beckham posted a picture on Instagram of an extremely thin model igniting an uproar in comments of disapproval and the hashtag #FeedTheModel.

This kind of accusation is not new to Beckham. The designer has had controversy with her model selections in the past and was told by many followers to stop promoting eating disorders. As far back as 2015, she was slammed for using a tiny, young woman in her new sunglasses campaign which blew up on social media for promoting body issues in young girls. Then again in 2016, when she uploaded a GIF of an anemic looking woman sashaying around the New York Skyline.

Beckham has been under controversial eye for quite a while for her promotional choices, but nothing in the past amounts to the pressure she now has to face with her followers and fashion community. People question whether she thinks about her young seventeen year old daughter with the message she is broadcasting online and on the runway concerning beauty ideals.

Followers are asking the designer to include more body types so that all women do not feel that they must be rail thin in order to live up to the idea that skinny is the only kind of beautiful. Without the social media presence of women of all shapes and sizes in campaigns such as this one- we face the real threat of body dysmorphia in young girls along with increasing mental health concerns within our society.